Archive for the ‘Uncategorized’ Category

Our blog has moved

August 11, 2010

We’re now posting at See you there!


We have a Screencast

September 3, 2008

Thanks to Ian Ozsvald of ProCasts. For the excellent screencast he’s made for us. The best way to see it is on the site.

Our Visibility Score

August 8, 2008

A few people have been asking how we calculate the “visibility score” we assign to a brand.

We introduced the score a few weeks ago to provide a quick way for people to compare the visibility of one brand to another.  We decided to take the simplest approach we could think of that would provide useful results…

We took a set of benchmark results using one globally recognised traditional brand and gave it a score of 1000.  To ensure that even small, local brands would register we made it a sliding scale.  For example, Coca-Cola has around 8,000 times more photos mentioning them on Flickr compared to our company Inuda, but we still get a score of 10 for having some photos rather than getting 0.

It’s very much an experimental feature so the way it’s calculated is likely to change in the future.  We’ll probably create some kind of index by benchmarking against the world’s top (non-ambiguous) brands.  Please let us know if you have any ideas for how we could improve it.

Prototype Launched

May 30, 2008

HowSociable is now ready for you to test. We’ve only spent a week building it, so it’s not ready for lots of people to use and we know it won’t work 100% of the time.  However, we do think that it’s already at a point where it can provide some value to people that care about the visibility of their brand on the web.

We think the best way to build a web app is to get people using it as early as possible so that it can be shaped by their feedback.  You can share your ideas here: and vote on suggestions made by other users.

Introducing HowSociable

May 27, 2008

In the next couple of days we’re going to launch a handy tool called HowSociable.  HowSociable is an easy way for you to start measuring your brand’s visibility across the social web.

More information coming soon.