A few people have been asking how we calculate the “visibility score” we assign to a brand.
We introduced the score a few weeks ago to provide a quick way for people to compare the visibility of one brand to another. We decided to take the simplest approach we could think of that would provide useful results…
We took a set of benchmark results using one globally recognised traditional brand and gave it a score of 1000. To ensure that even small, local brands would register we made it a sliding scale. For example, Coca-Cola has around 8,000 times more photos mentioning them on Flickr compared to our company Inuda, but we still get a score of 10 for having some photos rather than getting 0.
It’s very much an experimental feature so the way it’s calculated is likely to change in the future. We’ll probably create some kind of index by benchmarking against the world’s top (non-ambiguous) brands. Please let us know if you have any ideas for how we could improve it.